Trends in digital marketing are changing all the time. The biggest trend at the moment is ‘location based marketing’. This is becoming more and more popular as people are using apps like Foursquare, Path and Ban.jo to find out what events are happening around the world and where to go with friends for something to eat if you’re travelling and don’t really know where to go. The great things about apps are you can use them anywhere and they make them so easy to use, with free Wi-Fi now all over there’s no struggle for people to access apps from anywhere. Google Wallet is now being perfected to enable people to purchase things off their credit card right from their smartphone, which are all secure payments. Google Wallet is set to get bigger and better, making businesses more efficient, and although Google have been trying everything to get its social network name, their still not on the same level as Facebook.